- The Facebook IPO has priced at $38, at the high end of its revised range, representing a market cap of $108.6B, assuming exercise of vested options.
- The price is about 26 times trailing revenues and 104 times earnings, which discounts 66.2% compound annual growth over the next 10 years. In comparison, Google grew at a 42.4% CAGR in the 8 years after it hit the $4B revenue milestone.
- As consumer Internet use shifts decisively toward mobile platforms, Facebook’s ability to monetize their position is constrained by the control that Apple and Google have over 3rd party Apps.
- GM’s repudiation of its Facebook ads is also troubling, calling into question the efficacy of ads, even on the browser platform.
At $38, the outstanding shares of Facebook will yield a market cap of just over $81B, but adding in employee options vested but not exercised adds another $26B to the total, bringing the practical value of the company to a whopping $108.6B. Revenues over the past four quarters were $4.1B, up roughly 90% YoY, making the sales multiple a healthy 26 times trailing. This valuation implies a 10 year growth rate of 66.2% at constant margins. To put this in context, Google passed a $4B annual run rate in mid 2004, and has grown at a 42.4% CAGR in the 8 years since. Without doubt, the expectations for Facebook are robust, if not realistic.


